Cleo Wade’s Must Haves: From Cozy Pajamas to a $12 Lip-Balm Set

If there were a rallying mascot for the word “mindfulness,” it would be Cleo Wade. The author, poet, and activist is intentional in everything she does – from the moment she wakes up to the second she heads to bed.

This also translates into her every routine, including skin care and makeup. “My general approach to beauty comes from a place of care and celebration,” Wade tells POPSUGAR. “When we look at beauty as something to celebrate in all of us, we are able to release the standards that have traditionally not made us feel great about ourselves. One way that we can celebrate that is through care in small ways and big, whether that is feeling beautiful because you had a really good night’s sleep or taking that 10 minutes to put on a sheet mask. Beauty is more often something that naturally flows from us when we are taking care of ourselves.”

It’s also why this holiday season, she decided to partner with Burt’s Bees on a lip-balm set that honors their mutual appreciation for self-care and self-love. “When I buy a product, I think about thoughtfulness and comfort. I think about supporting makers and creators that I find inspiring or share my own ideals or missions for what I think should be in the world. I also shop for things that I just simply like and think that’s important, too.”

In honor of the upcoming holiday, we’re delving into all of Wade’s go-to products that support that holistic approach to shopping. From cozy flannel pajamas to matching glitter high tops she shares with her kids, keep scrolling to read more about Wade’s must-have items.