Dynamic Business’s Tech Tuesdays column is dedicated to the businesses and products that are making great contributions to the tech industry, pushing the boundaries of technology, and redefining the future.
Businesses are continually on the lookout for new marketing-related tools and strategies that will provide them with a competitive advantage. There are plenty of fantastic tools available that are built specifically to streamline sales activities and make it easier for businesses to manage the sales process.
And, regardless of what you’re selling, the ability of a business to prosper or fail is determined by the selling process. Creating a simpler but effective behind-the-scenes sales process today requires the use of digital tools. This week’s edition offers a list of new-age sales/marketing solutions your business can utilise for better reach and profitability.
When devising marketing strategies, businesses focus almost entirely on the message, not the delivery. For digital-first consumers who live, work and communicate on their smartphones, the most effective marketing platform today is not email or billboard; it’s SMS marketing.
Podium Campaigns, used by over 100,000 local businesses in almost every conceivable industry, allow Australian businesses to build impactful campaigns, schedule promotions, send marketing messages and engage in conversations with customers – all through the power of text. It also allows businesses to track open rates, click-throughs, unsubscribes, transactions and more, so each new campaign becomes more impactful than the last.
According to Podium data, SMS has a 98 per cent open rate, while 75 per cent of consumers would like to have offers sent to them via text. Podium Campaigns is part of a broader, SMS-based marketing platform that allows businesses to incentivise reviews, accept payments and communicate with their customers on every platform through one centralised inbox and one convenient, customer-friendly strategy.
Seismic Enablement Cloud
Today’s digital-first, hybrid work environment turned the traditional Business-to-Business sales cycle upside down. Gone are the days of steak dinners and coffee dates with clients to close a deal – salespeople and marketers need modern, AI-powered tech to engage buyers, build trust, and drive revenue. Seismic Enablement Cloud provides one seamless, centralised workflow for customer-facing teams to be successful.
Seismic Enablement Cloud is used by enterprises right through to startups. The platform saves time and makes sellers’ lives easier by giving them access to all the resources they need in one place, equipping them with the right content, tools, and insights to engage customers and drive growth effectively. In doing so, it supports ongoing transformation initiatives and allows organisations to give employees a means of acquiring and refining digital skills as they jointly navigate turbulent economic conditions.
LUMOS Grid – LUMOS’s first ad network was launched in late 2021. It became the world’s first martech platform offering brands the ability to promote themselves via the fast-growing gig delivery riders network that travels across the city. LUMOS Grid has reached over 10 million impressions, more than 2 million unique reach and over 80% uplift in store visits and web conversations.
LUMOS recently launched LUMOS Labs, a customer intelligence engine and LUMOS Core, an Ad management platform designed to empower brands to self-manage ads and track and access their customer insights and marketing ROI.
Founded in 2020, LUMOS leverages IoT, the booming gig economy industry and advanced data analytics through its IoT-enabled digital smart bags to create a new immersive marketing environment where businesses and smart brands can identify and reach their customers in the right place at the right time.
Progress Sitefinity DX platform
Launched last March, Progress’ latest release of the Progress® Sitefinity® DX platform is changing the way organisations develop, deploy and manage digital experiences.
Based on a composable experience approach, Sitefinity DX enables marketers to develop and deploy digital experiences across platforms and devices using the latest .NET 6 technology and enables them to build tailored solutions through a highly scalable, low complexity and value-driven approach.
This helps strengthen personalisation and brand consistency with new digital asset management, including advanced search and audience analysis, segmentation and targeting tools.
Sitefinity DX is used in healthcare, real estate, retail, insurance, and financial services.
GoDaddy Websites + Marketing
There are over 22 million active internet users in Australia, many of whom use online channels to regularly interact with their favourite brands and businesses. For these tech-savvy Aussies, online shopping is essential.
To help small businesses, hundreds of thousands of whom are still contending with the impact of the pandemic, GoDaddy Websites + Marketing pairs an easy-to-use website builder with a suite of marketing tools designed to help Australian SMBs with little-to-no marketing understanding reach new customers and fuel business growth.
Websites + Marketing’s ‘Insight’ function delivers recommendations powered by anonymised data from millions of websites, providing small businesses with an action plan powered by data science to find new customers and engage more deeply with existing ones with minimal effort. The average small business using the platform saw their revenue increase by 18 per cent, new customers increase by 23 per cent and a doubling of their website traffic.
Oracle NetSuite CRM
NetSuite’s cloud-based Customer Relationship Management (CRM) provides a seamless view of prospects, customers, partners and vendors to ensure marketing and support teams have the real-time data they need to deliver exceptional customer experiences and drive sales.
But importantly, NetSuite’s CRM integrates natively with the rest of its business management platform. Combining CRM with finance (ERP) and supply chain management tools gives end-to-end visibility and a true 360-degree view of the customer – as opposed to disparate, siloed systems that keep important data separate from each other.
Accessing a customer record across all channels and touchpoints in real-time allows businesses to deliver personalised and consistent service, understand customers’ true lifetime value, and make the right decisions for the business at the right time.
ActiveCampaign Custom Objects
ActiveCampaign’s no-code custom objects allow businesses of all sizes and industries to take action on their data, better understand their audiences and grow their businesses. With ActiveCampaign, customers can build their own custom objects directly within the app without coding.
This new functionality allows users to extend contacts and accounts and deal with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run their business.
Now, customers can more easily model data to their unique business needs and take action on it through automation, email personalisation, lead generation forms, reporting and more. With ActiveCampaign, businesses can connect to powerful app integrations that leverage custom objects like Salesforce, Zendesk Support, Calendly, DocuSign or Eventbrite—or they can build custom objects to support their own use case.
monday Sales CRM
monday sales CRM is the ultimate all-in-one sales productivity solution for busy teams, empowering sales departments to manage every aspect of their sales cycle and customer data in one centralised place. Unlike rigid CRM systems that take months to implement, the monday sales CRM is flexible, fully customisable and takes just a few minutes to get up and running with no coding or CRM experience necessary. Key features include two-way email integration with Gmail and Outlook, quote and invoice creation, merging duplicate data, customisable templates, tracking and automation for email, integrations with hundreds of critical apps, and powerful automation.
monday sales CRM breaks sales teams out of their silos and promotes cross-functional collaboration within any organisation, promoting greater transparency and knowledge sharing.
The monday.com sales CRM is available for everyone from individual users to Enterprise teams via https://monday.com/crm.
Cheetah Digital unlocks a new era of relationship marketing beyond the cookie by empowering marketers to create interactive campaigns that engage customers and collect first- and zero-party data. By offering a value exchange, brands can acquire the permissions needed to execute compliant and personalised cross-channel marketing campaigns to foster stronger, more meaningful relationships with customers at scale.
The Cheetah Digital Customer Engagement Suite sets marketers up for success when building these lasting relationships —from a set of unified, user-friendly, data-driven solutions underpinned by an engagement data platform ready to scale to meet consumers’ changing demands. By consolidating all communications onto one platform, companies save time by reusing content, audiences and business rules while providing customers with a unified story that creates a consistent brand experience, regardless of channel.