By Far debuted the Daydream fragrance collection with an ethereal campaign featuring Kendall Jenner swaying to a melodious Mariah Carey classic.
The collection dropped on Sep. 15, following an 6-year run of platonically colorful handbags, sandals, thigh-high boots and more — all of which will either bring you back to the year 2000 or take you into the future.
Throughout the campaign, you’ll find Kendall Jenner styled in vivid apparel herself with a palm-sized By Far Daydream fragrance attached to the prong of her bottoms or the satchel of her purse.
And as the face of Daydream, Jenner now poses in an electric orange strapless bodice and its corresponding miniskirt. A thick monochromatic belt lines the skirt as a silver notch buckle bridges the Daydream Eau de Parfum from the belt loop to the skirt’s hem.
Along with her lanky editorial pose, comes her hair styled in tousled beach waves and her cherry-colored lips striking the garb’s hue.
The official By Far Instagram page later shared Jenner’s campaign shot on its Instagram story, serenading the model with the fragrances title, “A daydream come true to have you as the face of our debut fragrance.”
The seven-scent collection features Splash, Bingo Queen, Passing Clouds, Rose Garden, Love Trance, Hopscotch and Someone I Knew. And its refillable charm case offer a selection of six different shades to choose from, including a pink blossom and lilac purple hue.
Two days prior to the campaign post, Jenner was photographed wearing the designers Rachel Bag, a silver revenge dress, black opaque tights and point-toe sling backs — styled by Dani Michelle — and which may have been the exact pumps she wore while cruising through Los Angeles with her family.